A USP primarily focuses on what aspect of a brand?

A Unique Selling Proposition (USP) emphasizes how a brand differentiates itself from its competitors. It highlights the unique benefits or features that make a product or service stand out in the marketplace. This differentiation is crucial because it helps consumers understand why they should choose one brand over another.

In developing a USP, marketers consider the distinct attributes that set their offerings apart, such as superior quality, innovative technology, or exceptional customer service. By effectively communicating these unique points, a brand can create a stronger connection with its target audience, capture attention, and enhance its competitive edge.

The focus on differentiation is key to developing effective marketing strategies, as it directly influences brand perception and customer decision-making processes.