What best describes a media plan in advertising?

A media plan in advertising serves as a strategic outline for selecting media outlets where advertisements will be placed. It encompasses decisions on which platforms (like television, radio, print, or digital) are best suited for reaching the target audience effectively. The process involves analyzing various factors, such as audience demographics, media consumption habits, and the specific goals of the advertising campaign.

This strategic approach ensures that the advertising messages are delivered through channels that maximize visibility and engagement with the intended audience. While budget allocation, advertising schedules, and product lists are important components of an overall advertising campaign, they do not encapsulate the broader strategic consideration of how media choices align with campaign objectives and audience reach—an essential aspect of a media plan.