What ethical concern does greenwashing primarily address?

Greenwashing primarily addresses the ethical concern of truthfulness in environmental claims. Businesses that engage in greenwashing seek to create a false impression that their products or practices are environmentally friendly, even when they may not be. This misrepresentation can deceive consumers who are making purchasing decisions based on the desire to support sustainable and eco-friendly products. As such, the integrity of environmental claims becomes a central issue, highlighting the need for transparency and honesty in marketing, particularly regarding environmental impacts. By focusing on the accuracy of these claims, the concept of greenwashing emphasizes the responsibility of companies to provide truthful information and avoid misleading consumers.