What is a key characteristic of ethical advertising?

Promoting transparency and fairness is a fundamental characteristic of ethical advertising. This approach ensures that the information presented in advertisements is accurate, honest, and not misleading. By prioritizing clear communication and fairness, ethical advertisers foster trust with their audience, creating a positive brand reputation and long-term relationships with consumers. This characteristic not only benefits the consumers by providing them with truthful information to make informed decisions, but it also upholds a standard within the advertising industry that encourages responsible marketing practices. Such transparency includes disclosing any potential conflicts of interest or biases, thus ensuring that the audience is well-informed about the product or service being advertised.