What is primary research?

Primary research refers to the process of collecting and analyzing original data that has not been previously gathered or published. This form of research involves designing and executing a study or investigation by the researcher themselves, which allows for direct engagement with the subject matter and data collection that is specifically tailored to the research objectives.

Conducting primary research enables researchers to collect firsthand information through various methods such as surveys, interviews, experiments, or observations. This direct approach helps in acquiring detailed insights and understanding unique perspectives that are relevant to the specific questions being addressed in the study.

In contrast, the other options involve either using existing data or relying on the work of others. Options that involve analysis of third-party data or existing publications do not qualify as primary research since they do not involve the original collection of data.