What is the definition of guerrilla marketing?

Guerrilla marketing is best defined as an unconventional strategy aimed at maximum exposure. This approach relies on creative, innovative tactics that often use unexpected methods to engage the audience in memorable ways. The essence of guerrilla marketing is to achieve significant results with limited resources, leveraging creativity and surprising elements to capture attention in environments where consumers may not expect to see advertising.

This marketing style often favors grassroots efforts and personal interactions over traditional, high-cost advertising strategies. It thrives on the element of surprise and often engages customers in a way that encourages sharing and virality, making it an effective tool for brands looking to resonate deeply with their audiences. Through this method, marketers can create impactful experiences that lead to increased brand awareness and customer loyalty without necessarily relying on conventional advertising channels.