What is the primary goal of remarketing campaigns?

Remarketing campaigns are specifically designed to engage users who have previously interacted with a brand's website or ads. The primary goal of these campaigns is to encourage these past visitors to return and complete a desired action, such as making a purchase or signing up for a newsletter. By targeting individuals who have already shown interest in the brand, remarketing leverages previous engagement to nurture leads and drive conversions.

This targeted approach helps remind potential customers of what they were interested in and can offer them tailored messages or promotions to incentivize their return, making it an effective strategy in improving conversion rates.