What technique can create urgency in advertising?

Creating urgency is a powerful technique in advertising, as it motivates consumers to act quickly to avoid missing out. Limited-time offers are particularly effective because they instill a sense of scarcity and prompt immediate action. When consumers perceive that an opportunity is available for a short period, they are more likely to make a purchase decision swiftly to not lose their chance, leveraging fear of missing out (FOMO).

This approach can lead to a spike in conversions as it encourages potential buyers to prioritize the offer over others. While repeating brand messages, increasing product prices, or reducing the number of advertisements may have their roles in a marketing strategy, they do not inherently create the immediate urgency that limited-time offers effectively provide.