What type of advertising blends with the environment it appears in?

Native advertising is designed to seamlessly blend with the platform or environment in which it appears, making it less intrusive and more appealing to consumers. This form of advertising matches the format, style, and function of the content surrounding it, allowing it to engage users more effectively. Examples include sponsored articles on news websites or promoted posts on social media, where the ads are presented in a way that feels natural and relevant to the viewer's experience.

This blending creates a more organic experience for the audience, encouraging interaction without the typical resistance associated with traditional advertising formats. Consequently, native advertising boosts the chances of capturing attention and can lead to higher engagement rates compared to more overt forms of advertising.