Which statement is true regarding the use of metrics in advertising?

Metrics play a crucial role in evaluating the effectiveness of advertising campaigns across various channels, not limited to digital. They provide essential insights that help marketers understand how well their messaging resonates with the target audience, whether it drives engagement, increases brand awareness, or generates conversions. By analyzing different metrics, advertisers can assess which strategies are successful and make informed decisions to optimize future campaigns. This continuous assessment is vital for refining approaches and maximizing return on investment, making metrics indispensable for all types of advertising efforts, including both performance-driven and brand-building campaigns.