Which term best describes the relationship between a brand's positioning and its USP?

The correct choice highlights that a Unique Selling Proposition (USP) plays a supportive role in the overall positioning of a brand. Positioning involves creating a distinct image or identity for a brand in the minds of consumers, emphasizing how it is perceived relative to competitors. The USP specifically identifies what makes the brand unique and why a consumer should choose it over others.

A strong USP provides clarity and focus for positioning, as it helps highlight the distinctive benefits or features of the brand. This allows marketers to communicate the brand's value effectively to its target audience, thereby enhancing its overall positioning in the market.

In contrast, while positioning might include various factors such as market perception and target audience, the other options do not accurately represent the interrelationship between USP and positioning. For instance, a USP does not inherently determine product pricing, and it cannot be said that positioning is a component of USP or that the two are unrelated. The synergy they create is fundamental for successful marketing strategies.